A new brand of seeds and garden goods modelled on a bygone era is to target traditional gardeners.
Mr Digwell was the gardening character in the Daily Mirror from 1947 to 1988, offering practical and timely advice for readers.
Now, Mr Digwell is being dusted down and launched as a brand of over 90 veg seeds, as well as flower seeds, bulbs, fruit, potatoes, onions/garlic, herbs, garden equipment and sundries.
A spokesman said: “Mr Digwell’s motto was dig well and eat well. This is a tried and tested range of older varieties. All have a recipe in the seed packet. They will appeal to people who look for gardening advice in Dr Hessayon’s Expert books.”
As well as older varieties, there are newer additions and holders of the RHS Award of Garden Merit (AGM).
In his newspaper heyday, Mr Digwell was regarded as a knowledgeable neighbour or grandfather who offered sound gardening advice.
Although Mr Digwell seeds are unlikely to be in stores until September, the range is available now on the internet. www.mrdigwell.com.