A new daphne that lay forgotten in a corner of a nursery is on track to become the world’s most scented shrub, claims supplier Thompson & Morgan.

The firm says that Daphne ‘Perfume Princess,’ new in its autumn 2014 catalogue, will overtake Daphne odora as gardeners most sought-after shrub for fragrance.

‘Perfume Princess,’ which took 10 years to develop, was raised by breeder Mark Jury.
His aim was to combine the strong growth of D. Bholua types with the fragrance and flowering performance of D. odora varieties.

During trials, Mark switched to focus on magnolia breeding and the young daphne was left forgotten in a corner of the nursery where it flourished unnoticed.

Now, it’s available to gardeners for the first time, with plants reaching 35-47in (90-120cm). Plants flower from March to April and thrive in sun or part-shade.

T&M’s new product development manager Michael Perry said: “We knew we were onto a winner when we first got to sample the heady fragrance of ‘Perfume Princess’. Customers will love the scent when plants come into bloom in early spring.”

Horticultural director Paul Hansord said: “It’s a stunning evergreen shrub with amazing fruity, spice-scented flowers.”

While the daphne is not exclusive to T&M, the firm claims it is the only supplier to have it ready to order now for August dispatch.

One 13cm potted plant costs £19.99 (two can be bought for £29.99). Call (0844) 573 1818 or visit www.thompson-morgan.com to order.

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