Are you set in your ways? Love growing tomatoes, sprouts and runner beans? A seed company is challenging gardeners to be more adventurous.
Suttons has teamed up with celebrity ‘ethnobotanist’ James Wong, of Countryfile and Grow Your Own Drugs fame, to launch James Wong’s Homegrown Revolution – a new seed range of ‘cool stuff to grow’.
The 30 variety-strong offering, available at garden centres and via mail order, includes unusual but ornamental veg and flowers such as Inca berries, sea kale, electric daisies, musk melon and popcorn fiesta.
“If you look at gardening books from the 1940s to 2011, 90 per cent of the content is identical,” said James.
“But Britain’s diet is not identical to how it was 60 years ago. A lot of people starting out in grow-your-own are foodies, not gardeners.”
James said the boom in kitchen gardening was being driven by demand for cheaper food as well as an appetite for unusual varieties.
However, he warned the “grow-your-own bubble could burst” unless seed suppliers offered exciting new lines.
Suttons’ David Arnold said the public’s enthusiasm for eating out at foreign restaurants had brought new demand for unusual edibles to grow at home.
HIGHLIGHTS OF HOMEGROWN REVOLUTION