Telly gardener Alan Titchmarsh has said too much TV cash is wasted on “dumbed down” shows like the X-Factor.
Speaking at an awards dinner in London, the Love Your Garden presenter commented: “There is a world of difference between making something accessible and popular, and dumbing down.
“Dumbing down is traducing your principles and prostituting your principles. Making popular TV is allowing people in, which I always thought was incredibly important.”
Alan added: “Britain’s Got Talent and the X-Factor is where the funds go. Trying to get a decent budget for factual television is incredibly difficult.”
But the former Gardeners’ World presenter joked:
“I do alright because they have to pay me so much!”
Alan said his inspiration was to get more people gardening, although he said he would not be able to replicate the 12million viewers who tuned in to BBC1 to watch Ground Force in its heyday.
He added: “Love Your Garden is going into further commissions. It’s not a flash in the pan. We want to do more gardens.”