A novelty plant that prompted a buying frenzy among gardeners has won an industry Oscar.

Digitalis ‘Illumination Pink’

Digitalis ‘Illumination Pink,’ launched exclusively by Thompson & Morgan, picked up the title of Best New Plant at the Garden Retail magazine awards in London in November.

The tropical foxglove, a hardy perennial that flowers for six months in peachy-pink colours, was previously crowned RHS Chelsea Plant of the Year.

T&M described the plant as a “triumph of breeding” and said that over 180,000 had been sold since its launch in May.

Garden Retail awards judges included AG’s news editor Marc Rosenberg and former editor Graham Clarke, Mail on Sunday garden writer Martyn Cox, and The Sun newspaper gardening correspondents Steve and Val Bradley.

Marc said: “It has been a bumper year for plant launches but T&M struck gold with a stunning cottage garden hybrid that will go down a treat with AG readers. Nothing else came close.”

Roundup Gel from Scotts Miracle-Gro won Best New Product while Sidmouth Garden Centre in Devon was named Garden Centre of the Year (turnover under £3million).

Scotsdales Garden Centre in Cambridgeshire won Garden Centre of the Year (turnover of more than £3million).

Garden Retail magazine editor Matthew Appleby said: “Customer service became the top priority for garden centre staff this year as rain caused footfall to drop.

“Prize-winning garden centres pulled out the stops to help punters by bringing out umbrellas to their cars.”