A seed firm that was prevented from selling poppies in aid of The Royal British Legion to mark 100 years since the outbreak of World War One is to assist other charities.

Poppy 'Victoria Cross'

Poppy ‘Victoria Cross’

King’s Seeds was told it could not sell Poppy ‘Victoria Cross’ in aid of the Poppy Appeal because the Royal British Legion has an exclusive 12-month contract with B&Q (AG, 21/28 December 2013).

King’s, which lost 18 employees during the Great War, will now raise cash for The Victoria Cross Trust which restores and maintains war graves of servicemen awarded the Victoria Cross – the highest military decoration for gallantry.

It will also generate funds for the Rosy Cheeks Appeal by Greenfingers, a charity that builds gardens at children’s hospices across the UK.

Proceeds from sales of Poppy ‘Victoria Cross,’ which is new to King’s but is not a new flower, as well as a traditional field poppy, will go into a charity fund and will be split between the good causes.

Fifty pence from packets of poppy seeds will be donated to the charities.

King’s marketing manager Tracy Palmer said: “This year we mark the 100th anniversary of the Great War and the
70th anniversary of the D-Day landings of World War Two. We felt it was fitting to mark these anniversaries.

“It also seemed a great opportunity to use our latest flower variety launch to help Greenfingers raise funds to support their amazing projects around the UK.”

Visit www.kingsseeds.com for a free 2014 catalogue.